Jio also known as Reliance Jio Infocomm limited is the network and mobile operating company. It is the holding company of Reliance, whose headquarter is located in Mumbai. Jio mainly operates the network of national LTE, and covers all the twenty two telecom circles. It does not provide the services of 3g or 2g, but utilizes the service of voice over the LTE to give voice services across the network. Jio provides the best services and most affordable one to the consumers to gain the competitive advantage in the telecommunication industry, as strong rivals like Airtel are implementing effective strategies for the position of market leader. Jio can easily take help from the evaluation and analysis matrix off the product portfolio, and services it offers, to make decision regarding the investment and which area needs much attention (Jio, 2018).
BCG matrix can help the company with this objective as, it analyze the products in among four quadrants; Cash cow, Star, Question Mark, and Dog. The products or services are evaluated among two main aspects; market share and market growth rate. This helps the company in evaluating the product’s position it is offering, to get the market leading position (Martin, 2017).
Cash Cows
There are few products in the portfolio, which are being produces by the company for taking the leading position in terms of the revenues and sales. These products have high demand, and the organization is successful in generating high ROI- return on investment from the sales of them. These products have high market share as compare to the growth rate. For Jio, VoLTE, and Jio App Utility are the cash cow items. These are high in demand. These are available for everyone, but the users need Jio sim card. The rates of the VoLTE services are very low as compare to other networks, thus, giving the company competitive edge over others (Patel, 2016).
Stars
The products of this category are consider as the emerging items of the company, which have the future growth prospects. These products have both high market share and high market growth rate, which pressurize the company to maintain the steady investment to ensure that these products can be cash cows for the company. 4G services- B2C and B2B, and LYF Mobile phones are the star items for the Jio Company. It offers the services along with the peripheral devices and instant messaging, music and streaming movies (BS, 2015).
Question Marks
Some products of the portfolio do not have the similar degree of future growth as star or cash cows. But, such items have the high level of uncertainty, which brings them in the question mark quadrant. These have the low level of market share but high market growth rate. These products can also provide the financial leverage to the company, but inability for capturing the market share makes them a burden. For Jio, MSO services, Mi-fi services, and Jio-fi routers are the question mark for Jio Company. This helps the users in availing the excellent quality services of the company, but due to tough competition in these area, company is striving hard in the industry (Patel, 2016).
Dogs
In this category, all those items fall, which do not bring the financial gain in company. These products are performing poorly in terms of future growth, revenue and sales prospects. These items have low market share and low level of growth rate, which make them a burden on the company in both aspects. JioMoneyWallet, Jio Tv, and JioSecurity apps, are not that much famous in the industry, as many users prefer to use the famous apps for these purpose (Jio, 2018).
References
BS, 2015. Reliance Jio launches 4G service for employees. [Online], Available at: https://www.business-standard.com/article/pti-stories/reliance-jio-launches-4g-service-for-employees-115122700670_1.html, [Accessed on: 4th September, 2018].
Jio, 2018. Why Jio. [Online], Available at: http://www.jio.com/, [Accessed on: 4th September, 2018].
Martin, M. 2017. What is a BCG matrix? [Online], Available at: https://www.businessnewsdaily.com/5693-bcg-matrix.html, [Accessed on: 4th September, 2018].
Patel, R. 2016. Airtel vs Jio. [Online], Available at: https://prezi.com/h9sdngqx1cyb/airtel-vs-jio/, [Accessed on: 4th September, 2018].