Organizations utilize BCG examination in mark advertising, item administration, portfolio and key administration to help them build up their different organizations or items. It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these tomahawks on a dissipate chart. (thebcgmatrix, 2014)
BCG Matrix of ITC
ITC, headquartered at Kolkata, is one of India’s preeminent private part organizations with a market capitalization of US $ 45 billion and a turnover of US $ 7 billion. It is at present headed by Mr. Y C Deveshwar.
ITC was consolidated on August 24, 1910 under the name Imperial Tobacco Company of India Limited. The name of the Company was changed to India Tobacco Company Limited in 1970 and afterward to I.T.C. (Ranjan Varma, 2007) In acknowledgment of the Company’s multi-business portfolio including an extensive variety of organizations – Fast Moving Consumer Goods, Hotels, Paperboards and Specialty Papers, Packaging, Agri-Business and Information Technology – the full stops in the Company’s name were evacuated successful September 18, 2001. The Company now stands rechristened ‘ITC Limited’ where “ITC” is today no more drawn out an acronym or an initialized frame.
ITC is evaluated among the World’s Best Big Companies, Asia’s ‘Fab 50’ and the World’s Most Reputable Companies by Forbes magazine and among India’s Most Valuable Companies by Business Today.
Sustenance Products:
ITC’s Branded Packaged Foods business is one of the quickest developing sustenance organizations in India, driven by the market standing and purchaser establishment of its seven well-known brands – Aashirvaad, Sunfeast, Bingo!, Kitchens of India, mint-o, Candy-man and Yippee! The Foods business is today spoken to in 4 classes in the market – Staples, Snack Foods, Ready to Eat Foods and Confectionery. (gaurab_ibsk, 2010)
Stars
Stars are the cash cows without bounds. They have a high relative piece of the overall industry, in a quickly developing commercial center. That implies that they have not achieved their maximum capacity and are for the most part contending in an exceptionally appealing commercial center where there is a lot of focused contention.
Due to this market circumstance, it is important to put noteworthy entireties of cash into stars. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders.
The stars of ITC are paper board and packaging, Agri business and hotels. ITC’s Paperboards and Specialty Papers Division is India’s biggest, mechanically progressed and most eco-accommodating, paper and paperboards business. (nehapunjabi26, 2010) The business takes into account a wide range of bundling, realistic, correspondence, composing, and printing and claim to fame paper prerequisites through its four world-class producing units, 7 deals workplaces and a system of more than 50 merchants in India.
Cash Cows
Cash cows are vast organizations/marks in a stable develop advertise. Cash cows are ordered by having substantial relative pieces of the pie (being number maybe a couple in the commercial center) in a low development advertise, generally where huge changes in pieces of the overall industry are improbable.
The cash cows of ITC are FMCG cigarettes. ITC Ltd offers 80 percent of the cigarettes in India, where 275 million individuals utilize tobacco items and the aggregate cigarette market is worth near $6 billion (around Rs.65,000 crore). (pandey, 2009) ITC’s significant cigarette brands incorporate Wills Navy Cut, Gold Flake Kings, Gold Flake Premium lights, Gold Flake Super Star, Insignia, India Kings, Classic (Verve, Menthol, Menthol Rush, Regular, Citric Twist, Mild and Ultra Mild), 555, Silk Cut, Scissors, Capstan, Berkeley, Bristol, Lucky Strike, Players, Flake and Duke and Royal.
Question Marks
Question marks are additionally infrequently alluded to as the issue youngster. This is the most troublesome quadrant of the BCG lattice to survey – as firms/brands ordered in this quadrant have the benefit of being in a high-development showcase, yet having a powerless focused position and well behind in the piece of the overall industry race.
Question marks of ITC are FMCG food. ITC’s Foods brands enchant a large number of families with an extensive variety of separated, esteem included items created by utilizing ITC’s in-house R&D capacities, important shopper bits of knowledge, a profound comprehension of the Indian sense of taste picked up from its Hotels business, its agri-sourcing and bundling qualities, energizing, imaginative correspondence and an unmatched appropriation organize. So these question marks can turn into cash cows. (varsha nihanth lade, 2015)
Dogs
Dogs are generally low piece of the overall industry players in stable develop markets. They are probably going to produce a little measure of gainfulness and some may much convey significant benefits. Be that as it may, they are named dogs fundamentally in light of the fact that there is constrained potential to develop, they for the most part have various focused shortcomings, and their level of gainfulness is generally minor when contrasted with a cash cows animal’s business/mark.
The dogs of ITC are ITC InfoTech. ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting. The organization is centered around making esteem through Domain, Data, Digital, Design and Differentiated Delivery for Supply Chain based Industries (CPG, Retail, Manufacturing, Hi-Tech) and Services Industries (Banking, Financial Services and Insurance, Airline, Hospitality), as an adaptable, trusted and practical accomplice. ITC InfoTech is locked in with 250+ worldwide customers; the main 10 customers have been with ITC InfoTech for more than 5 years. The organization has built up workplaces crosswise over 18 nations, with 10 worldwide improvement focuses and customer engagements in 35 nations. So this is the analysis of the financial strategy of the India’s company ITC on the basis of BCG matrix and its four quadrants.
References
thebcgmatrix. (2014). Retrieved Octobar 2016, from www.thebcgmatrix.com: http://www.thebcgmatrix.com/bcg-matrix-theory/bcg-matrix-and-its-four-quadrants/
gaurab_ibsk. (2010, August 28). scribd. Retrieved Octobar 2016, from www.scribd.com: https://www.scribd.com/doc/36556965/Bcg-Matrix-of-Itc-Ltd
nehapunjabi26. (2010, August 23). slideshare. Retrieved Octobar 2016, from www.slideshare.net: http://www.slideshare.net/nehapunjabi26/itc-bcg-matrix
pandey, d. (2009, November 9). scribd. Retrieved Octobar 2016, from www.scribd.com: https://www.scribd.com/presentation/22310334/BCG-Matrix-for-ITC-Ltd
Ranjan Varma. (2007, Feburary 8). slideshare. Retrieved Octobar 2016, from www.slideshare.net: http://www.slideshare.net/ranjanvarma/bcg-matrix-for-itc-ltd
varsha nihanth lade. (2015, Feburary 17). slideshare. Retrieved Octobar 2016, from www.slideshare.net: http://www.slideshare.net/varshanihanthlade/36556965-bcgmatrixofitcltd